THE IDEA BEHIND OUR BRAND
Our products are a result of combining minimal designs with elements from ancient Egyptian culture to create timeless garments with a unique character.
We aim to create products that stand out due to their superior quality and focus on unique details, which translate Egyptian heritage and history into wearable fashion statements. Each product is designed by us and produced with ultimate care in Istanbul, Turkey.
We love fashion but we are aware of the impact the fashion industry has on the planet as well as the people involved in the production process. That is why we are committed to creating timeless garments, which are of high-quality fabrics that last through the seasons. We produce in small quantities, avoiding a surplus in products ending up in landfills.
For our next collections, we are committed to increase the use of sustainable and recycled materials such as recycled polyester, recycled cotton and eco-friendly fabrics such as Tencel.
We are working hard on reducing not only our products’ environmental impact but are steadily applying the same to other business areas such as the choice of manufacturers as well as switching our packaging to certified recycled materials. Our goal is to be as transparent as possible about our progress, our successes but also our shortcomings if we don’t meet a certain goal.
DIVERSITY AT OUR CORE
For us, diversity is not a social issue we only address when the public interest is concerned with it. Ethnic and gender based diversity is at the core of who we are, it is the foundation of our brand DNA.